← All work

03 / Property marketplace

Amar Basha

Pre-launch

A pre-launch property marketplace for curated apartment discovery in Dhaka, designed around trust and a direct path from search to enquiry or viewing.

Amar Basha apartment discovery interface with location and property cards
Overview

The screen is only one part of the product.

Problem
Broad classifieds make premium property search difficult when listings are inconsistent, hard to compare, and disconnected from a trustworthy enquiry journey.
Product
A curated, conversion-focused marketplace beginning with apartment sales in Dhaka: paid discovery, high-intent filtering, detailed listings, enquiry or viewing, and a commission concept for successful transactions.
My role
Product architecture, search and filter UX, premium listing presentation, responsive behavior, and enquiry-path direction.
Outcome / status
A pre-launch property marketplace with the initial apartment-discovery and enquiry journey defined and built for iteration.
Ownership

What I carried across the line.

01

What I owned

  • Marketplace and commission-model concept
  • Location, budget, and bedroom discovery model
  • Property information and trust hierarchy
  • Responsive browsing and enquiry direction
02

Systems involved

  • Locations
  • Budgets
  • Bedroom filters
  • Curated inventory
  • Property detail
  • Trust cues
  • Enquiries
  • Viewings
03

Stack in context

  • Search UX
  • Responsive architecture
  • Product discovery
  • AI-assisted engineering
Product judgment

Decisions, constraints, and verification.

Important decisions

  1. 01Start with curated Dhaka apartment sales instead of making future vertical expansion the product story.
  2. 02Lead with high-intent filters while keeping the listing presentation premium and comparable.
  3. 03Treat enquiry and viewing as continuations of discovery, not detached contact actions.

Constraints

  • Curated inventory quality
  • Dense listing information
  • Mobile filtering
  • Trust before transaction

QA / deployment thinking

  • Filter combinations
  • Long and incomplete property content
  • Keyboard, touch, and responsive navigation